Decoding Rural FMCG & Retail Markets | Building Business Perspectives for Bharat
The Rural Immersion Programme is a flagship initiative by RMAI designed to provide first- hand exposure to the dynamics of rural India. It bridges the gap between classrooms and ground realities, offering participants an opportunity to experience, understand, and engage with rural markets, communities, and their evolving aspirations.
This edition of the Rural Immersion Programme is specially curated around Rural FMCG and Retail, offering participants a deeper understanding of consumer behaviour, distribution models, and market opportunities in India’s heartlands.
The Rural Immersion Programme (RIP) is thoughtfully designed as a three-day learning journey, blending knowledge with real-world exposure. The programme comprises two days of intensive classroom sessions, led by experts and practitioners, followed by one full day of immersive village visit, offering participants firsthand insights into the dynamics of rural life, markets, and aspirations.
Through structured field visits, interactions, and curated learning modules, the programme enables participants to:
Understand rural consumer behaviour, digital adoption, and lifestyle changes.
Explore opportunities in agriculture, allied services, fintech, and rural entrepreneurship.
Gain insights into policy frameworks, development models, and corporate engagement in rural markets.
Build a nuanced perspective on challenges and innovations driving growth in India’s heartlands.
The programme is designed for students, corporates, policymakers, entrepreneurs, and NGOs who wish to deepen their understanding of rural India. Every participant is awarded a certificate upon completion.
By immersing in real-world experiences, delegates return with not just knowledge, but also empathy, acionable insights, and a renewed vision for inclusive growth.
Register now to engage hands‑on with communities, gain unique insights, collaborate on real‑world challenges, and deepen your understanding of rural ecosystems.